How To Navigate Mobile World Congress 2019
MWC 2019 Barcelona (February 25–28, 2019) brings together the latest innovations and leading-edge technology from more than 2,500 leading companies into a highly-rated conference program. It assembles today’s visionaries to explore the hottest topics influencing the industry. Our company has attended Mobile World Congress since 2007 as attendee, speaker and now as a strategic partner of the GSMA and judge of the Glomo Mobile Awards.
The Importance of Intelligent Connectivity for Advertisers & Brands
Intelligent Connectivity is the next generation of ad messages, customer interactions, AI (Advertising Intelligence) smart business, homes, factories, transportation and people, places and things. Intelligent connectivity began with the launch of Sputnik has rapidly evolved with the rise of smartphones over the next decade and is now in a phase of hyper-growth and super adoption.
The Internet of Things is a Communications Opportunity for Brands
This year the Internet of Things, the changing consumption of content and media by consumers, new and disruptive technology platforms and the impact of green energy powering the digital economy will be among the key themes. MWC is the best venue for mobile, brand, media, IOT and telecom industry networking, new business development opportunities and deal making. Understanding the communications opportunities for advertisers and brands is key to knowing how to create the next generation of brand communications.
Why Attend Mobile World Congress 2019?
The core advantage of MWC and why I have attended since 2007, is MWC is a global marketplace. You see, experience and meet people, new technology and importantly get a sense of the global pace of change vs. the U.S. or western only view of change. It is a must see and importantly must experience event for business leaders who want to lead their organizations through a rapidly changing world economy.
What to Expect
Mobile World Congress begins Feb. 25 and runs through Feb 28. It is the world’s largest gathering for the mobile, telecom and IOT industries and is attended by over 101,000+ people from 204 countries. It is a place where over 100 countries gather to discuss the future of innovation and the world economy. In a sense it is of greater consequence than the WEF in Davos, as the blueprint of innovation and the future economy is implemented at MWC Barcelona.
