New & Innovative Way To Experience Fashion Week Fashion Week Store Tours to Launch during New York Fashion Week September 5–9
50 Stores Open Their Doors For Behind-the-Scenes Tours to Over 1,000 Visits Over 5 Days
Launching in New York City on September 5–9, 2018, Fashion Week Store Tours (FWST) are curated experiences designed to provide fashion professionals, enthusiasts and shoppers with a behind-the-scenes, story-telling look at how innovative fashion designers and brands leverage their creativity and retail platforms, and how they use the latest technologies to drive demand for their brands. Tickets can be purchased at www.fashionweekstoretours.comto experience one or more of the following FWST tours:
Oculus — A Tour for the Senses | Madison Avenue — Evolution of Luxury | SoHo — Innovation & Reinvention
Time Warner Center | Urban Shopping Oasis | Sustainability in Fashion — New Frontiers | Fashion Maverick — Defining the Urban Nomad | Intelligent Nutrients x Slow Fashion — A collection of Sustainable Beauty/Wellness Lifestyle Brands | Private Tours
The FWST tours take place during New York Fashion Week, the bi-annual fashion event that generates economic activity and draws visitors for New York City. Rebecca Minkoff, Eileen Fisher, YEOHLEE, The Webster, The Line, Stella McCartney, Prada and Kate Spade are some of the over 50 stores selected for Fashion Week Store Tours.
Fashion Week Store Tours will highlight the ways in which savvy designers and innovative brands are use their understanding of changing tastes, trends and technologies to enhance shopper’s engagement. To that end, FWST explores how top designers are utilizing new ways to provide fashion shoppers a consistently positive experience. FWST’s pioneering fashion “briefing” also provides real-time instructions in best practices and will broaden participants’ understanding of the latest trends driving the worldwide fashion industry.
“We love Fashion Week Store Tours, which will allow our shoppers to ‘see now, buy now’ our latest creations featured during Fashion Week,” says early technology adopter Rebecca Minkoff, founder of Rebecca Minkoff.
“We created the active-learning approach to help fashion executives absorb and process information critical to their businesses in short, digestible time periods,” Daniel Hodges, FWST’s founder and CEO, explains.
The creation and development of this unique platform was informed by conversations with fashion designers and fashion media experts as well as retailers inside and outside the fashion industry. Its approach is comparable to Retail Store Tours (http://retailstoretours.com), launched in January at Retail’s Big Show, the event staged annually in New York City by the National Retail Federation.
“We understood from the very beginning the importance of building the world’s largest fashion experience platform,” adds Myung Choi, FWST’s executive vice president of brand strategy. “That’s why we actively sought input from throughout fashion’s business and creative communities.”
New York City was selected for the launch of Fashion Week Store Tours because of the city’s concentration of fashion experiences and innovation, and its easy-to-walk streets. Although currently offered only in New York City, the program will be expanded in 2019 to offer tours in San Francisco, Los Angeles, Chicago, Las Vegas, Miami, London, Paris, Milan, Barcelona, Dubai and thirteen other cities.
