RETAIL STORE TOURS TO FOCUS ON BARCELONA MARCH 1, 2019
BARCELONA, January 31, 2019 — Retail Store Tours — has selected Barcelona to launch Retail Store Tours Europe. Founder & CEO Dan Hodges said, “in reviewing the retail innovation in Europe, Barcelona and Spain stand out in the retail formats winning in retail today.” The Spanish retailers were selected based on several factors including employee training, retail environment, use of technology, store design, customer management, brand story, unique concept and the human touch.
Barcelona Retail Store Tours launches on March 1, 2019 the day after Mobile World Congress 2019 which concludes on February 28, 2019.
Barcelona and Spain are the center of retail innovation in Europe. Desigual, Mango, El Corte Ingles, Inditex (Zara) and many other brands are leading the pace of change in retail today. Retail Store Tours Barcelona creates experiences that transformsthinking about retail. Retail Store Tours reviewed hundreds of stores that demonstrate the value of technology, the importance of design and what is takes to deliver a superior customer experience. Retail Store Tours Barcelona provides an insider’s view of innovative retail. A study by Retail Store Tours found six factors for success in retail which are listed below.
The Human Touch: Stores that hire sales associates based on their kindness and evaluates them based on customer empathy is a winning play.
Use of Technology: Custom engagement technology that interacts with shoppers in-store is a winning play. The combination of product knowledgeable and empathic to customers are the winning play.
Employee Training: The leading retailers are constantly training their employees to update their product knowledge and people skills.
Business Model: Companies focused on personalization and customization are winning in marketplace.
Store Design: A combination of a design minimalist approach which is designed as a clutter-free and high engagement environment.
Customer Management: All tier one stores have store associates that use the personal touch combined with technical tools to engage and co-create the shopping experience.
About Us
RETAIL STORE TOURS (http://retailstoretours.com/) is a division of the CIM Tours is a proven innovation guide for global organizations. Consumers in Motion Tours (CIM Tours) translates an organization’s business objectives into new technologies and partnership so that you can innovate and stay ahead of ever-changing consumer expectations.
