Secrets of SoHo: Google’s Hardware Store

The Google Hardware Store on Retail Store Tours

Today, we had the pleasure of discovering the Google Hardware Store. It was understated and located on Greene St. in Soho. The impression you get from being in the store is that this is a second or third generation Apple store. This is a grab and go store featuring Google products from smart phones to audio products that enable home functionality.

Fun and Function at the Google Hardware Store

There was a section devoted to sound in the living room a section to devoted to a smart kitchen and a section dedicated to a smart house.

There was also an area for fun. There was a swing where you just to take pictures of yourself with a scenic background. The store personnel were friendly knowledgeable

The Google Kitchen, Audio Room and Handheld Device Wall

Although this was reported to be a hardware store it was really a hardware experience.

Is Google the next retail giant?

One can only speculate as to what Google‘s retail strategies are but one can reasonably project that Google will be a major force in retail in the not too distant future. Sign up for a Retail Store Tour today (http://retailstoretours.com)

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