Seven Trends from Mobile World Congress 2017 That Will Transform The Media Industry

Mobile World Congress 2017 featured 3,000 exhibitors and start-ups last week in Barcelona. It broke attendance records again this year with 108,000 people attending. Although, it is named Mobile World Congress a more descriptive name would be Artificial Intelligence (AI) & The Internet of Things (IOT) World Congress. This year intelligent vs. smart devices and systems were featured. Similar to CES, artificial intelligence will power all the devices and systems we are entering an AI first world and leaving the mobile first world of the last decade.

The Ericsson Consumer Lab team offered their top trends reports which points to rapidly changing consumer expectations, which will transform the media industry.

An Artificial Intelligence (AI) first world. The mobile world first is being replaced by AI first. Consumers are increasingly using automated applications, influencing overall IoT adoption. Two in five believe smartphones will learn their habits and perform activities on their behalf automatically. One in two believes they will be able to talk to household appliance. AI (Artificial Intelligence) will end the screen age. 1 in 2 smartphones users now thinks that smartphones will be a thing of the past, and that this will happen in just 5 years. Artificial intelligence will allow consumers to interact with objects around them without having to use a smartphone screen.

IOT everywhere. Wearable are the first phase of IOT everywhere. The future of wearables isn’t a connected watch. Wearable’s that could be future smartphones (see Cirect Bracelet — https://www.youtube.com/watch?v=9J7GpVQCfm) with the Cicret Bracelet, you can make your skin your new touchscreen. Do whatever you want on your arm! That’s the future of wearable devices.

Context- Aware Personalization: Sentiance (https://www.sentiance.com), a Belgian startup uses ambient intelligence and mines sensor data from smartphones and wearable devices. Uses AI to build context-aware, personalized profiles that can be used by its clients to increase engagement, conversion and retention.

Merged Reality Almost four out of five virtual reality users believe VR will be indistinguishable from reality in only three years. Half of respondents are already interested in gloves or shoes that allow you to interact with virtual objects.

V- Commerce: Virtual reality headsets allow shoppers at Tommy Hilfiger store in New York who might never attend a fashion show to view and shop the season’s runway styles. VR headsets will be installed in the brand’s biggest flagship stores in the United States and Europe.

V- Cinema Virtual reality the new cinema experience (https://thevrcinema.com). The future of social VR is here.

Graphene What is graphene and why should brands and marketers care? Graphene is one of the most versatile substances available to mankind. The first 2D atomic crystal — a single layer of carbon atoms — it is the thinnest object ever obtained (a million times thinner than a human hair). It is also the world’s strongest material (stronger than a diamond, 200 times stronger than steel), yet lightweight and flexible.Brands and marketers need to be aware of the coming world of flexible smart screen technology. One particular area in which we will soon begin to see graphene used on a commercial scale is on liquid crystal displays (LCD). Graphene LCD touchscreens for smartphones, tablets and desktop computers and televisions are in the early stages of development. In terms of potential real-world electronic applications, we can eventually expect to see such devices as graphene based e-paper with the ability to display interactive and updatable information and flexible electronic devices including portable computers and televisions.

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