The Future of Retail Store Tours
The World’s Largest Store Tour Program at NRF 2019 Retail’s Big Show New York City, January 11–18,
Is retail dying or simply changing? Are we in a retail renaissance or entering the dark ages? How important is your supply chain to the consumer? Are your products made in a sustainalbe manner? How transparent are you to your consumers? Is you front end tied to your back-end? Are you co-creating with consumers? New York City is at the epicenter of a battle for the future of retail. The Future of Stores Tour will be at the NRF 2019 Retail’s Big Show January 11–18h in New York (https://nrfbigshow.nrf.com/guided-retail-store-tours).
Retail Store Tours ((http://retailstoretours.com/)is featuring the best of New York retail for the expected 37,000 attendees of the NRF 2019 Retail’s Big Show in New York City from January 13 to January 15, 2019 — provides curated experiences showing how innovative retailers are driving traffic to their stores, leveraging the latest technology, and integrating omni-channel strategies to maximize the store experience and set themselves apart.
The program was launched at NRF 2018 Retail’s Big Show in New York City this past January 2018 and in Las Vegas in September 2018. Retail Store Tours will be held from Friday, January 11 to Friday, January 18, 2019. “We received feedback from our delegates that they wanted a guided store experience while attending NRF 2019 Retail’s Big Show. We partnered with CIM Tours to create a guided immersive tour experience” says Susan Newman, Senior Vice President of Conference at NRF. The feedback from retailers is very positive with one international retailer commenting “I liked the narrative that you created around building uniqueness through personalization, innovation and service. Some real insights” another retailer said “our team was very pleased with the tours and would love to do this again. It increased our overall satisfaction with the Big Show.”
Retail Store Tours (RST) guides you through a curated list of stores in five New York City locations, so you can see the very best of current retail practices that make the in-store experience relevant in the digital era. Retail Store Tours is offered in New York City, Las Vegas, Los Angeles with plans to offer similar tours in fifty cities around the world. The website is viewable in ten languages including English, Spanish, French, Italian, Portuguese, German, Chinese, Japanese, Korean and Arabic.
A video overview of the program is provided on the link (https://youtu.be/-arMKdekEd4).
At its core, RST is a brand-new class of active-learning-experience platform. It is organized and coordinated to compliment the NRF 2019, Retail’s Big Show, which attracts 37,000 industry professionals to New York City to explore the latest tech, trends and ideas that are transforming retail.Executives participate in highly-curated walking reviews of the most innovative retailers in New York City.
The NRF 2019, Retail’s Big Show, to be held in New York from January 11–18, 2019. New York City offers a wealth of retail experience innovation — all with an easy-to-walk format.
Retail Store Tours highlight how savvy retailers are using their understanding of changing behaviors and technology to enhance their customers’ journey. Today’s path to purchase includes chat bots, smartphones, shopping apps, social experiences, and home or office delivery. The Tours explore how innovative retailers are empowering their teams to develop dynamic store practices to give shoppers a consistently positive retail experience. Our innovative retail briefings provide real-time best practices and explore worldwide trends driving the changing face of retail.
